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VMware Cloud Provider Hub

Deploy, provision, and manage VMware XaaS offerings

The VMware Cloud Provider™ Hub is a centralized portal for VMware partners to deploy, provision, and manage VMware XaaS offerings. The VMware Cloud Provider Hub enables end-to-end customer lifecycle management, which is a foundation for delivering managed services, and expansion of partners’ managed services portfolio with VMware XaaS offerings. It is the evolution of the VMware Managed Service Provider (MSP) Platform.

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Introducing VMware Cloud Provider Hub

Customers are increasingly turning to public cloud and cloud services to solve their IT challenges. As we shift to a multi-cloud world, cloud providers need to evolve their business; however, they face challenges with multi-cloud complexities such as siloed operations, custom tooling, high operations costs and increased investment in service management solutions.

With the launch of VMware’s new Cloud Provider Hub, partners can now manage end-to-end customer lifecycle management including onboarding customers, provisioning and managing services for them, having a consolidated view of their usage, and managing support.

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Cloud Provider Hub helps with:

  • Rapid Service Introduction: Partners looking to expand their business and address a larger set of customer demands can leverage the centralized, extensible portal to quickly transact, deploy and manage VMware XaaS offerings.
  • Increased Customer Experience: Self-service capabilities for both the tenant and cloud provider allow customers to easily monitor and control their services while partner benefit from granular controls and rapid adoption of new services over time.
  • Greater Operational Efficiency: Unified management helps partners expand their managed services portfolio to asset-light VMware cloud deployments.

VMware Partner

Key Benefits of Cloud Provider Hub

  • Centralized Portal Access: Publish, Subscribe, Control service life cycle.
  • End to End Tenant Lifecycle Management: One stop shop to onboard, provision and manage services for tenants.
  • Simplified Tenant Onboarding: Manage Tenants with a single dashboard view to add and edit tenants.
  • Automated service activation: Email based activation replaced by seamless, automated service provisioning.
  • Optimized Support Ticketing Process: Consolidated views of support tickets across all tenants.
  • Granular and Aggregated Usage: Seamless Usage information, broken down by per-tenant, per-service for any given period.
  • Provider to Tenant Role & Access Inheritance: Granular Role based access permissions inherited from provider to tenants.
  • Extensible Platform to support multiple services: Centralized, extensible portal to deploy multiple XaaS offerings.

Recent MSP Case Studies

Just this quarter alone, we’ve gone from zero to five Fortune 500 logos buying VMware Cloud on AWS. VMware is recognizing the cloud piece with this new master competency. Therefore, we can really drive this pinpoint solution that our customers are asking from us and we team with VMware on.


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Using VMware’s Cloud Provider Hub is very seamless. It offers us a one-stop portal to provision new customers, and new tenants as we onboard them and it gives us the ability to quickly and easily do all kinds of management tasks that allow the project to continue to move quickly, without having to worry about waiting for someone else who’s not necessarily within our business, to do anything.

Paul Cradduck Senior Cloud and DevOps Architect

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Rackspace is partnering with VMware to help our mutual customers navigate the challenges and maximize the value of implementing a multi-cloud strategy delivered as a service. VMware continues to deliver new innovations that enable us to combine new and differentiated managed cloud offerings with our Fanatical Experience and deliver strategic flexibility, optimal economics and easier migration to our customers.

Peter FitzGibbon Vice President and General Manager of the VMware practice at Rackspace

What our existing MSP Partners are saying

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Very easy to work with the team at VMware. They are the most responsive vendor we have.

Our biggest outcome has been the increase of our customer base. We have onboarded strategic accounts thanks to the VCPP program.

Provide solutions on the cloud using VMware technology that my customers already have, making the journey smoother and easier to adopt cloud.

Ability to capture additional profit on the sale.

The MSP program makes it easier to have a fixed cost to the customer for our own managed service solution.

Lends gravitas to our offerings. Provides confidence for our customers that the solution is backed by VMware.

Ease and flexibility with VMware product consumption.

I am able to provide a best in class software to my customers and a service offering wrapped around it.

Services Offered

VMware Cloud Provider Hub offers the following services in the current release

VMware Cloud on AWS
VMware Cloud on AWS

VMware Cloud on AWS for partners to extend their managed services portfolio beyond their on-prem VMware deployments into an asset-light VMware deployment in the cloud for cloud migration, data center extension, disaster recovery, regional expansion, or application modernization use cases.

VMware Log Intelligence
VMware Log Intelligence

VMware Cloud Services to help partners manage, secure, and operate both VMware-based clouds and native public clouds such as AWS, Azure and Google Cloud. Services available today include VMware Log Intelligence for partners to offer monitoring and incident response management service for VMware Cloud on AWS, vSphere, vCloud Director, and AWS deployments

CloudHealth by VMware
VMware CloudHealth

CloudHealth is a multi-cloud management platform now available on Cloud Provider Hub. CloudHealth enables ends users and partners to analyze, optimize, and govern multi-cloud operations from a single pane of glass. A platform for management, operations, and service delivery, the CloudHealth Partner Platform provides a centralized console to simplify customer management and streamline billing to deliver value added services.

VMware Cloud Solutions

VMware Cloud Services

VMware Cloud Providers