Why Your Innovation Engine May Be Hiding in Plain Sight

Data centers. In our fast-changing world of new, modern apps delivering even newer, more modern products and services, it can be easy to lose sight of this ‘chassis’ that underpins all of the hot innovations. App modernization has delivered capabilities like mobile apps and AI-driven service queues, bringing to our markets the power to deposit a personal check from our mobile devices or to manage a complex supply chain in just a few clicks. But these new capabilities that move our businesses forward don’t exist in a vacuum, on their own – they are often the products of a bigger, broader digital transformation that begins in the data center. In fact, I might go as far as to say that in the middle of ‘getting to the future faster’, it is the data center that is the unsung hero of the very IT that gets us there – and that for many, this unsung hero has come to be hiding in plain sight.

This shouldn’t be so surprising. Consider the evolution of the data center over the years. What was once a hulking, inflexible hub of all computing activity, with endless racks of servers, expansive real estate demands, and high operating costs (hello, always-on cooling systems!) has undergone its own revolutionary changes.

Whether you’re already a champion of the data center or perhaps you’re focused on what’s next in your environment, you’ll want to get the double-click in this whitepaper, where you can see for yourself how data centers can be a source of innovation to support new applications, workflows and business processes to drive more dynamic IT outcomes.

About the Authors

Tracie Stamm

Sr. Product Line Marketing Manager at VMware

Tracie leverages creative, competitive marketing strategy to support VMware's Multi-Cloud solutions with a focus on customer stories and data center modernization. In nearly 20 years of experience in business-to-business (B2B) and business-to-consumer (B2C) industries, she has specialized in new product development and go-to-market strategy for technology, financial services, consumer packaged goods, and sporting products & services. In her spare time, you can catch her eating and cooking, and running middle distances to support all that eating and cooking.

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