Behavioural Economics

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March 28, 2019

Fundamentals of Risk in Decisions – Part 2

How do you determine whether the risk associated with a decision is warranted? In part two of our three-part behavioral economics series we discuss how to determine the “inherent risk” of implementing a solution by weighing your risk tolerance against risk exposure.

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March 25, 2019

Fundamentals of Risk in Decisions – Part 1

When presented with a choice between two solutions, with an obvious difference in cost and value, you should always choose the cheaper one, right? We all know this is not the case, as it’s just not that simple. In fact, many times the more expensive choice may be the right…

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